The global pandemic has put a new meaning to what is normal in our lives. Social media platforms have played an integral part in the marketing world ever since its inception. In this article, we will inspect social media’s position before, during, and after COVID-19. One thing is for sure, the global pandemic has taught us to relate our posts on social media to values.
Stay Relevant to Strengthen Your Online Brand Presence
Before we dig deep into this topic, do you know the difference between relevance and intent? When we visit Google, we intend to seek something specific. It is essentially the customer reaching out to a seller and wanting to be marketed to. Search marketing can generate high returns on investment because it is so much easier to convert a user with an intention to purchase. So, the golden question is, what should we do to reach out to a larger number of consumers with no intention to purchase your service or product? By remaining relevant online, we can get the right message in front of the right crowd, regardless of whether they are in a buying mode. There is no intent to buy, but if we can trigger them into a buying mode, it will compel them to check our products and services out.
Build Trust in Digital Marketing
Social media can empower digital marketing strategies because it is predominantly used to exchange information, especially during the COVID-19 pandemic. We are living in a consumer society. Customers are the lifeline of any business. Today’s competitive market has many companies offering similar services and identical products. Branding builds trust, and that quality can make you stand out from the rest. Social media reduces the time that we must respond to our customers’ queries. Unlike complaints received through a phone call or email, social media displays complaints in public. Because of this transparency, 81% of consumers think social media increases a brand’s accountability. (source: https://www.convinceandconvert.com/social-media-research/respond-to-customers-on-social-media/) Customer service can make or break a brand’s reputation. Make sure your brand representative deals with customers online professionally, accurately, and quickly. Position someone to monitor your social media accounts as frequently as possible. Let people know on your social media accounts when you strike a partnership with other reputable companies or organisations. Shout out to your followers when your company wins an award. We call these trust signals, and it is a sure-fire strategy to build a positive online reputation.
Online Advertising: Paid Ads vs Organic Material
Before COVID-19, marketers relied on paid ads to promote their brand and products. The pandemic caused many companies to be more mindful of their funds. It was common for most marketers to cut their advertising budget. This situation resulted in the growth of user-generated content. Brands empower their supporters to market on their behalf. To execute this strategy correctly, we must understand what types of content our followers are sharing, and which are their preferred platforms. Then, we create an accessible campaign and message for them to spread across the digital community. Instead of spending on SEO or paying top dollar for influencer marketing campaigns, we can reward our supporters through social media contests and giveaways. Do not ignore their responses, interact with their posts to show them you are paying attention to them.
Entertain with Video Marketing Ideas
During the pandemic lockdowns, online videos are a great way to pass time at home. The huge number of videos available online has made internet users pickier with their choices. There has been a movement towards entertaining videos that showcase creativity. TikTok focuses on videos and by the end of 2020, it was downloaded over 2.6 billion times worldwide. (source: https://wallaroomedia.com/blog/social-media/tiktok-statistics/) Keep it entertaining and pinpoint any of these three goals before you create your video:
1) Awareness – Identify opportunities and introduce your brand to a new audience.
2) Consideration – Your targeted audience is someone who knows that they are facing a problem. The video should provide recommendations, reviews, and solutions to fix the problem.
3) Decision – Present proof of customer satisfaction and influence your prospect’s decision to choose your service or product over any competition.
Social media marketing is always transforming, and the pandemic proved it is a fluid situation. As a marketer, we must find novel ways to create entertaining yet valuable content because engagement levels are always developing. We know we cannot ignore the power of social media, but many companies are still uncertain of how they can integrate their marketing goals with social media platforms. Let us help you kick-start an effective social media campaign. Reach out to us now for a FREE consultation.
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